Pursuant to Article 13 of Regulation (EU) No 2016/679 of the European Parliament and of the Council of 27/04/2016, hereinafter GDPR, the Company PHARMAPRIME SRL, informs you about the following:
A2) Acquisition of personal data of the interested party requesting home delivery to the partner pharmacy;
A3) Data acquisition for Pharmacovigilance, is the set of activities aimed at identifying, assessing, understanding, and preventing adverse effects or any other problem related to the use of medicines, in order to ensure a customer-friendly benefit/risk ratio;
A4) Acquisition of personal data such as name, surname, date of birth, profession, email, telephone number, address, and fiscal code, in order to carry out marketing activities, telemarketing, mail marketing, social media marketing, instant messaging, Pharmaprime Srl will collect and profile the data provided for the performance of the activities inherent to the service;
A5) Geolocation of the customer requesting home delivery, in order to make available services and/or products with an ever-increasing level of customization and increasingly satisfy the individual needs of the Customers, as well as to guarantee the safety of the riders, Pharmaprime Srl will aggregate and profile the data provided for the performance of the activities intrinsic to the service;
A6) profiling and aggregation of the behavior and habits of the interested parties on the basis of data provided for the performance of activities inherent in the service, the data will be explicit for statistical purposes, and for transfer to third parties the data will be anonymized; In order to make available services and/or products with an increasing level of personalization and more closely meet the individual needs of the customer. To profile data relating to the request for medicines, the user’s area of interest, and the delivery area. In addition, Pharmaprime Srl may use any information available on social networks, public archives (such as ISTAT data), and marketplaces; With this activity it is possible to better understand and know the needs of our USERS, guaranteeing them the best service with the lowest degree of invasiveness.
A7) Acquisition and processing, including digital processing, of sensitive data of the data subject (hereinafter, “sensitive data” or also “data”) communicated by you in connection with your request for purchase and/or information on pharmaceutical products, for the purpose of protecting the physical safety and health of customers, strictly connected and instrumental to the management of customer relations;
A8) to fulfill obligations required by law, regulation, EU legislation, or an order of the Authority (such as anti-money laundering);
A9) exercise the Controller’s rights, e.g. the right of defence in court;
Concerning the purposes under A1) A2) and A3), the provision of data is optional but necessary to fulfill the purposes under this point. The processing of data for this purpose does not require your consent.
You may exercise your rights at any time by sending:
– an e-mail addressed to: firstname.lastname@example.org
Pharmaprime S.r.l. falls within the cases of obligation to appoint a Data Protection Officer (DPO), art. 37 (B-C), in the person of Silvio Tortora Maione.
Revision 3 of 12/3/2020